Over two centuries ago, reeves was founded in 1766 by William Reeves, a pioneer of his time. He created watercolour cakes that were easy to use, no matter what your skill level was. Since then, we have carried forward his legacy in our philosophy and approach: everyone should be able to enjoy art in their own way.

Creating pictures and painting should always be fun and easy to do. At reeves, we encourage everyone to find their unique styles of expression and enjoy the journey and personal discovery.

Whether you like colouring inside the lines or outside the lines, we just want pages and hearts full of colour – there is no right or wrong in the world of reeves.

We design products for all who turn up, intent on enjoying themselves and having a go – our products are fuss-free, easy to use, and offer good quality.

With us by your side, there’s nothing to worry about. We are always here to support you, guide you, and celebrate you.

We have been doing this for more than 250 years and are confident that you can do it too. Just relax and have fun; we’ll do the hard work for you.